Case Studies – Hollywood Browzer

Making Brand Ideas Reality

Amy Anzel, former actress and producer, came to us with a product concept for an at-home dermaplaning tool. She’d spent hours in makeup trailers and backstage dressing rooms, around the world, and was constantly exposed to the tips and tricks of various makeup artists and Hollywood celebrities and she wanted to give everyone the opportunity to affordably experience the same pain-free hair removal, eyebrow shaping and glowing skin as the models and celebrities who had Hollywood makeup artists working on them.

I've been working with Moran and his Team from Passiflora for the past 5 years since launching my own beauty brand. The team have been wonderful at really driving my brand in various platforms and grow market presence. They have a very diverse team in terms of capabilities my brand genuinely wouldn't be where it is without them.

Amy Anzel,

Founder Hollywood Beauty Solutions

Amy Anzel,

Founder Hollywood Beauty Solutions

Our team worked closely with the brand owner, collaborating and offering their expertise to the entire process from initial design conceptualisation to developing prototypes with the help of our vast industry links. We worked closely on the testing of the products for the market, trying multiple sizes, shapes and materials to establish what worked well with Amy’s vision as well as being fit for the market we had heavily researched.

Once the final design, materials, and packaging was chosen, the team here at Passiflora then sourced the most cost-effective manufacturer and created a robust and fully researched launch strategy encompassing the logistics of direct sales, Amazon and retail partners.

Hollywood Browzer Beauty launched and became a multi-million dollar brand with a huge following of celebrities, brand ambassadors and fans.

Amazon Success story

When launching Hollywood Browzer on Amazon, we used our expertise to create a strategic launch plan that would see success despite Amazon’s marketplace requiring far more attention and platform specific knowledge than other ecommerce routes. Our team worked extensively on conceptualisation and A/B testing to ensure the best possible results in optimising the listing names, copy, images, storefront and A+ content for the marketplace.

Working with the growth and development of the brand, we took ownership of the process from creating the marketplace listing and campaigns all the way to seeing the product being rated as #1 in the category, ahead of far older and more established brands. Having the ability to apply our vast team’s expertise to the project gave us a distinct advantage in ensuring the best possible visuals, SEO optimised copy, and platform knowledge to create this success and, as with all of our partnerships, our success is also widely attributed to the ongoing and growth focused support we offer.