Case Studies – Voloom

Brand expansion: VOLOOM is coming to Europe

VOLOOM is a successful hair tool brand in the US which, up until recently, was mainly focused on D2C marketing activities as their primary model. When the time came for them to seek new markets with their revolutionary tool, they came to us to launch in the EU & UK markets. In order to help VOLOOM expand into these markets we built a successful localized campaign to introduce the product, worked with influencers to expand reach and generated significant sales in a short period of time as a result of our targeted and strategised marketing campaigns.

We don’t want to give away all of our secrets but below are a list of some of the steps required to bring a US product into a new market which we have expertise handling on behalf of our US brands. Whatever the beauty product, we have the connections and systems to ensure an efficient and effective transition into new territories beyond just the marketing and distribution, meaning you don’t have to divide your focus.

We don’t want to give away all of our secrets but below are a list of some of the steps required to bring a US product into a new market. I think we can touch on some of these at a high level. We want to be able to show that we handle all needs so if you have a product that’s in one market and it might need to be altered for another market, we can do it for you.

We understand UK & EU regulations and requirements and can effectively propose any changes or adjustments that need to be made in order to receive the certification to sell in these territories.
We have experience working with manufacturer to produce according to UK and EU requirements, handling everything from plug changes and temperature testing to updating labelling and packaging.
We have a range of loaclised warehouses to distribute from in order to streamline this process
We have in-house capabilities to build local websites and marketplace listsings
We have in-house capabilities for building & handling your Media Strategy, Influencer and Abassador strategy, Social Media strategy and accounts, as well as B2B channels.
We also have extensive experience creating Customer Service product information binders for representative management and provide our own localised CS team.